Matt Honkonen

Marketing leader with 14+ years of experience driving multi-channel campaigns that generate pipeline, increase conversion, and accelerate revenue. Proven track record aligning Marketing, Sales, and Product to execute high-performing campaigns across email, digital, and content ecosystems. Skilled in marketing automation, customer journeys, and performance analytics, with a focus on scalable systems and measurable ROI.

LinkedIn
Resume

Video Production

Various roles: creative direction / producing / editing / scriptwriting / sound design / music composition

Copywriting

Various roles: creative direction / script writing / tutorial & masterclass creation / content strategy / social strategy / blog writing

Bayer Pharma - UC San Diego Podcast Series

  • I served as the project lead for a podcast season in partnership with Bayer Pharmaceutical and UC San Diego. I developed the content strategy and crafted engaging scripts and questions for our host, bringing to light the diverse stories of radiology—from the insights of doctors and surgeons to the personal experiences of patients, technicians, and team members.

Fresh Tri - Masterclass Series

  • I served as the producer, script writer, and creative director for the Fresh Tri masterclass series—a dynamic collection of videos and social cutdowns offering practical, everyday tips for mental and physical wellbeing.

CRS Data - Marketing & Tutorial Series

Boy Scouts of America - STEM Scouts

  • As the project lead for the Boy Scouts of America STEM Scouts pilot program, I built a dynamic team, established the content strategy, and developed a distinctive brand voice. I also created a comprehensive social media content calendar, scripted engaging marketing videos, and crafted SEO-friendly web copy and marketing materials.

C Spire Wireless - Radio Campaigns

  • As Creative Director for C Spire Wireless radio campaigns (2021–2023) in partnership with The Tombras Group—AdAge's #1 agency in America—I led our team's creative vision from script writing and directing voice-over sessions to sound design and audio production, consistently delivering impactful campaigns over multiple years.

Tennessee Theatre - Podcast Series

  • As the creative lead for the Tennessee Theatre podcast season celebrating its 90th anniversary, I directed recording sessions, developed the content strategy, edited episodes, and crafted engaging scripts, ad reads, show descriptors, and titles.

Podcast Production

Various roles: creative direction / scriptwriting / booking / distribution / video & audio production / music composition

Radio Campaigns

Various roles: voice over production / producing / scriptwriting / sound design / mixing / music composition

C Spire - Delta State
in partnership with Tombras Group
C Spire - Matt's Wedding
in partnership with Tombras Group
Mercy Health - Cardio
in partnership with Tombras Group
KTVA - Christmas
in partnership with Designsensory
C Spire - Football Stadium
in partnership with Tombras Group
C Spire - Holiday
in partnership with Tombras Group
Mercy Health - Ortho
in partnership with Tombras Group
KTVA - Credit Card
in partnership with Designsensory
C Spire - No Commitment
in partnership with Tombras Group
C Spire - Headbanging
in partnership with Tombras Group
Pilot - Free Drinks
in partnership with Tombras Group
KTVA - Membership
in partnership with Designsensory
C Spire - Home Fiber
in partnership with Tombras Group
C Spire - That's M'boy
in partnership with Tombras Group
KTVA - Budget Tools
in partnership with Designsensory
KTVA - Debt Consolidation
in partnership with Designsensory

Core Competencies

Strategic Leadership & Vision • Content Production (Audio, Video, Narrative) • Enterprise & Omni-Channel Marketing • Integrated Campaign & Live Event Production • Brand Strategy & Storytelling • AV Production & Live Event Management • Digital Transformation & Data Analytics • Go-to-Market & Product Positioning • B2B, SaaS & Consumer Marketing • Client & Stakeholder Relations • Cross-Functional Team Leadership & Mentorship • Agency & Partnership Collaboration • Budget Oversight & ROI Optimization

Software Proficiency

ChatGPT / Claude / Gemini ● Google Docs Editors Suite ● Google Analytics ● Adobe Creative Suite ● Microsoft Office Suite ● Final Cut Pro ● Slack ● Hubspot ● Mailchimp ● Salesforce ● Figma ● Canva ● Ableton Live ● Logic Pro ● Pro Tools ● Frame IO

Clients & Partners

Testimonials

  • I've worked extensively with Matt & Christina on TV, Digital Video, Radio, and Streaming Audio work. And no matter the project, it's always a pleasure partnering with them. They deliver fantastic work and they do so on budget and on time. They've really come in clutch with some hot requests, too. I always try to avoid last-minute jobs, but sometimes they're inevitable, and Pitchwire has played a big part in helping us pull off the impossible. I highly, highly recommend the Pitchwire team!

    Dan McGuire (The Tombras Group)

  • We've worked with Matt and the Pitchwire team for over four years now on various music projects. I've hired their team to create music for our Warner Bros. Discovery Music Source library as well as custom scores and theme packages. They rise to the occasion at every opportunity and create great work within tight deadlines. I'd recommend them for all types of production partnerships.

    Jamie Shoemaker (Warner Bros Discovery)

  • Matt is filled with energy and a charismatic team leader. He is someone I can always trust to provide constructive feedback and to get things done. He is incredibly creative and a valuable member of our team. I also appreciate Matt's ability to infuse humor into the workplace and keep a sense of steady calm during high intensity work sessions. I would recommend Matt for any position he pursues and most definitely would welcome any opportunity to work with him again.

    Adrienne Fletcher (Adrienne Fletcher Photography)

  • I work with Matt and the team at Pitchwire whenever I can, especially when our post process needs that little something extra, whether it's sound design or the thoughtful collaboration he brings to every creative process.

    Taylor Fisher (Caravan)

  • Matt was a terrific combination of a highly skilled strategist and an effective mentor for a team of social media and public relations strategists. Matt deftly taught our team best practices for developing integrated marketing strategies for clients and trained team members on social listening and publishing tools. Matt was not simply a good teacher, he was a great leader.

    Ryan Russell (Lift Media Group)

  • Matt is a fantastic manager, capable leader and knowledgeable strategist. He promotes a positive work environment while maintaining an impressive work load which produces equally impressive results.

    Dave Pemberton (Scribd)

  • Matt is a sharp and forward thinker. He's on the cuff of current trends and smart business practices. He's pro-active and never lacks vision. I enjoyed the opportunity to work along side him and would recommend his work to anyone.

    Charlie Gann (Level Home Inc.)

  • I’ve worked with Pitchwire for years on all kinds of projects for multiple brands and honestly, they’re the BEST. Not only are they super collaborative (like, they actually listen to your ideas!), but they’re also total pros. They keep their promises on delivery and are an absolute joy to have on set. And the content? Outstanding. Every. Single. Time. If you need a video production company that just gets it, look no further. Highly recommend!

    Courtney DeLaura (Lot25)

  • Matt Honkonen is a blend of laser focus, endless creativity, meticulous organization, and a calm, cool demeanor. He is fantastic in a team setting and as individual working on a solo project. He is idea-driven and execution-based. He ultimately is a producer that can enhance and improve the vision of anything he works on. It is my pleasure to recommend him for anything except unemployment. Seriously, he's awesome!

    Brent Thompson (Spearheader Creative)